Immersive LED Display
A large-scale immersive video designed for premium digital screens inside Dubai Mall, combining cinematic visuals, smooth motion, and depth-focused composition to capture attention in high-footfall environments.
Location
Dubai, UAE
Year
2024
Tech Stack
01 / Overview
Emaar Properties sought to transform the central atrium of Dubai Mall into a mesmerizing digital art destination. The goal was to create a visual centerpiece that would stop shoppers in their tracks and encourage social sharing.
The project required content that was not just high-resolution but also emotionally engaging, utilizing the massive scale of the screens to create a sense of awe and immersion amidst the bustling retail environment.
We delivered a series of aquatic-themed visual narratives that seamlessly blended with the existing aquarium architecture, extending the underwater experience into the digital realm with hyper-realistic 3D animation.
02 / The Challenge
Navigating Complexity
The main challenge was creating content that held up to scrutiny at a massive scale while competing with high ambient light levels.
- Extreme Resolution requirements (over 12K horizontal)
- High ambient light interference from the mall atrium
- Need for seamless looping for 18-hour daily operation
- Strict brand guidelines for luxury retail adjacency
- Custom anamorphic illusion techniques for depth perception
- High-dynamic-range rendering for maximum contrast
- Procedural animation systems for organic movement
- Redundant media server architecture for 99.9% uptime
03 / The Solution
Innovative Execution
We developed a high-contrast visual style specifically tuned for the LED panels, ensuring deep blacks and vibrant colors that popped even in daylight.
04 / Scope
What We Delivered
Concept Development & Storyboarding
High-Fidelity 3D Animation & Rendering
Media Server Configuration & Programming
On-site Calibration & Color Grading
Technical Documentation & Handover
05 / Tech Specs
Technical Execution
Detailed breakdown of the hardware and software infrastructure powering this experience.
Devices
Custom LED Modules, Disguise d3 Servers
Screen Specs
120sqm Curved LED, 1.9mm Pixel Pitch
Throughput
100,000+ daily footfall exposure
Installation
Permanent Installation
CMS
Custom Content Scheduler
06 / Impact
The installation became an instant landmark within the mall, generating significant social media traction and increasing dwell time in the atrium area.
30% Increase in Dwell Time
Viral reach on Instagram & TikTok
Zero downtime in first 6 months
07 / Gallery
08 / Explore More
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Ready to build something
immersive?
Let’s discuss how we can bring your vision to life with cutting-edge technology and creative storytelling.