Projection Mapping
A projection mapping project that transforms physical surfaces into dynamic visual experiences, using precise alignment, motion graphics, and color calibration for live events and branded installations.
Location
Doha, Qatar
Year
2024
Tech Stack
01 / Overview
For the launch of a new electric vehicle, we turned the car itself into a canvas, projecting dynamic skins and technical overlays directly onto the vehicle body.
The show highlighted the car's aerodynamics, battery technology, and connectivity features through light and sound.
02 / The Challenge
Navigating Complexity
Mapping onto a complex, curved 3D surface with extreme precision.
- Moving vehicle during the show
- Calibration drift
- High brightness requirements
- IR tracking markers
- Real-time warping engine
- High-contrast content design
03 / The Solution
Innovative Execution
We used a real-time tracking system to adjust the projection mapping dynamically as the car moved on the turntable.
04 / Scope
What We Delivered
Content Creation
Projection System Design
On-site Mapping & Operation
Show Control Integration
05 / Tech Specs
Technical Execution
Detailed breakdown of the hardware and software infrastructure powering this experience.
Devices
4x 30,000 Lumen Projectors
Screen Specs
Vehicle Surface
Throughput
500 VIP guests
Installation
Live Event
06 / Impact
The reveal was the most shared moment of the auto show.
Global press coverage
High engagement on social media
Client requested encore performances
07 / Gallery
08 / Explore More
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Ready to build something
immersive?
Let’s discuss how we can bring your vision to life with cutting-edge technology and creative storytelling.