3D Anamorphic Billboard
A high-impact 3D anamorphic billboard animation designed to create a powerful illusion of a vehicle emerging from the screen, engineered for maximum visual depth and street-level engagement.
Location
London, UK
Year
2024
Tech Stack
01 / Overview
For a flagship store opening in London, we created a 3D anamorphic illusion for the corner LED screen.
The animation made it appear as if the building facade was opening up to reveal the new product line inside.
02 / The Challenge
Navigating Complexity
Creating a convincing illusion for a specific viewing angle (the "sweet spot") while maintaining visibility from other angles.
- Corner screen distortion
- Daylight visibility
- Short duration (15s slot)
- Forced perspective calculation
- High-contrast lighting
- Fluid simulation for "breaking" effects
03 / The Solution
Innovative Execution
We utilized a "box" technique to create a virtual room inside the screen, allowing objects to break the frame.
04 / Scope
What We Delivered
Creative Direction
3D Production
Post-Production
On-site Testing
05 / Tech Specs
Technical Execution
Detailed breakdown of the hardware and software infrastructure powering this experience.
Devices
Outdoor LED Corner Display
Screen Specs
P6 LED
Throughput
Street Traffic
Installation
DOOH Campaign
06 / Impact
Stopped traffic and generated massive organic social sharing.
Millions of impressions
Featured in design blogs
High brand recall
07 / Gallery
08 / Explore More
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