Formula 1 Saudi Arabia VR & AR Activations
Large-scale immersive activations across Jeddah for the first F1 Saudi event.
Location
Jeddah, Saudi Arabia
Tech Stack
Project brief
What AO was responsible for
Client
Ministry of Sports, Saudi Arabia
Delivery environment
Jeddah, Saudi Arabia
AO delivery scope
- •VR Racing Simulator
- •VR Pitstop Challenge
- •AR Table Experience
- •Kids Coloring Mobile App
- •On-ground deployment setup & support
A useful reference for
Event producers, experiential agencies, exhibit builders, and sponsors planning high-throughput audience engagement.
01 / Overview
AO-INTERACTIVE was commissioned by the Ministry of Sports to design and deliver multiple VR and AR activations across Jeddah for the first Formula 1 Saudi Arabian Grand Prix.
The multi-location installation combined customized VR racing simulations, an interactive physical pitstop challenge, augmented reality learning tables, and a children's AR coloring application under a fixed live-event schedule.
02 / The Challenge
Navigating Complexity
Coordinate physical-to-digital event setups across multiple public locations in Jeddah. The software needed stable operation across standalone headsets, tablets, and simulation hardware while supporting rapid visitor transitions.
03 / The Solution
Innovative Execution
- Customized VR racing simulator: Deployed 6 motion-linked simulator rigs running a Saudi-branded F1 car model on a laser-scanned Jeddah Corniche Circuit.
- VR pitstop challenge: Developed a gamified physical tire-changing challenge integrated with virtual overlays, tracking pit times on a public leaderboard.
- AR interactive table: Deployed 20 tablets enabling visitors to scan a physical maquette of the F1 car, exposing interactive hotspots and start procedures.
- Kids coloring app: Built an augmented reality mobile application that turned paper coloring sheets into animated 3D assets flying over the track.
04 / Scope
What We Delivered
VR Racing Simulator
VR Pitstop Challenge
AR Table Experience
Kids Coloring Mobile App
On-ground deployment setup & support
05 / Tech Specs
Technical Execution
Detailed breakdown of the hardware and software infrastructure powering this experience.
Devices
VR Motion Simulators, Oculus Quest 2, iPad Pro Tablets
Installation
On-Site Live Event Activation
06 / Impact
Proof from the delivered experience
Multi-location deployment across Jeddah featuring 6 simulators, 20 tablets, and 12 VR headsets.
Four activation formats configured for continuous visitor turnover during the race weekend.
On-site deployment setup and technical support delivered across the activation locations.
07 / Gallery
08 / Explore More
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Related capability: Event Activations