Formula 1 Saudi Arabia VR & AR Activations
Large-scale immersive activations across Jeddah for the first F1 Saudi event.
Location
Jeddah, Saudi Arabia
Tech Stack
01 / Overview
AO-INTERACTIVE delivered multiple VR and AR experiences to raise awareness and engage the public during the first Formula 1 event in Saudi Arabia.
02 / The Challenge
Navigating Complexity
Build high-engagement experiences and deploy them reliably across multiple locations with many devices running simultaneously.
03 / The Solution
Innovative Execution
- Customized VR racing simulator: drive a Saudi-branded F1 car on the Jeddah track.
- VR pitstop challenge: change a tire as fast as possible.
- AR table: explore a 3D car model and learn features and starting procedure.
- Kids coloring app: bring paper coloring to life on a 3D model through mobile.
04 / Scope
What We Delivered
VR Racing Simulator
VR Pitstop Challenge
AR Table Experience
Kids Coloring Mobile App
On-ground deployment setup & support
06 / Impact
Multi-location deployment in Jeddah (6 simulators, 20 tablets, 12 VR headsets).
High participation and positive audience feedback.
Strong awareness impact for the event promotion.
07 / Gallery
08 / Explore More
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